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CPFdn Makes Eight Grants Totalling Nearly $3 MILLION
To Improve and Market Regional Heritage Tourism Offerings

CPFdn’s 41 Spring 2006 Grants Total Nearly $7 Million

CHEROKEE, NC, March 17, 2006—Cherokee Preservation Foundation (CPFdn) announced today that it has made eight significant grants to strengthen Western North Carolina’s ability to attract and satisfy heritage tourists who seek to experience the authentic natural, historical and cultural resources of the region. The two largest grants— each valued at more than $1 million—will benefit Cherokee Historical Association’s (CHA) outdoor drama and Oconaluftee Indian Village attractions, the Museum of the Cherokee Indian, and Qualla Arts & Crafts.

Overall, CPFdn announced 41 new cultural preservation, economic development and environmental protection grants totaling nearly $7 million. As a result, since CPFdn began making grants in 2002, it has made more than 300 grants in the region totaling nearly $25 million.

Unto These Hills

CHA, which is reworking its long-running Unto These Hills outdoor drama to make it more authentic and appealing to modern audiences beginning with the 2006 season, received a $1,056,000 grant to revise costuming and props, and to renovate the theatre facilities.

Previous grants from CPFdn have enabled Cherokee CHA to hire a Native American playwright/producer who has revised the play about the Cherokees during their forced removal from their land to make the script more historically accurate and to tell the story from the Cherokee perspective. The grants have also enabled CHA to hire Native American choreographers, musicians, stage and costume designers and dancers. More Cherokee actors are in the 2006 production than ever before, and a plan is in place to train Cherokees to play lead roles on the stage and behind the scenes.

Marketing the Cherokee Experience to Potential Visitors

Most of a new $1,190,000 awarded to the Museum of the Cherokee Indian will enable the EBCI’s cultural campus—which includes the Unto to These Hills drama, CHA’s Oconaluftee Indian Village, Qualla Arts & Crafts and the Museum—to sustain a marketing campaign aimed at heritage travelers that began in 2005. The 2005 campaign, which was also funded by CPFdn, helped CHA realize a 17% increase in visitation to the drama and Oconaluftee Village compared with 2004 results.

Museum of the Cherokee Indian

The remainder of the grant to the Museum of the Cherokee Indian will be used to fund a grand opening celebration of its important new Emissaries of Peace exhibit, support the Warriors of Anikituhwa dancers, and develop a new Southeast Tribes Arts and Cultural Festival.

For three years, the Museum has been working on Emissaries of Peace, a traveling exhibit that contrasts the cultural perspectives of the Cherokees and the British in the eighteenth century through the eyes of an English lieutenant who visited the Cherokee Overhill towns and three Cherokee leaders who subsequently visited London. The exhibit’s grand opening will feature two days of demonstrations by Cherokee artists, tours for school groups and a symposium.

The first, annual Southeast Tribes Arts and Culture Festival will bring together the best dancers, storytellers and craftspeople from the original five southeastern tribes for two days of performances and demonstrations in May 2006.

The Warriors of Anikituhwa dancers, who have quickly become a significant cultural attraction on the Qualla Boundary, will tour internationally as a result of the new CPFdn grant. The group has been performing regionally and nationally.

“Through a CPFdn planning effort called Heart of Cherokee, the Cherokee community has defined the unique experience it wants visitors to enjoy when they visit the Qualla Boundary,” said Susan Jenkins, executive director of Cherokee Preservation Foundation. “The significant steps Cherokee Historical Association and the Museum of the Cherokee Indian are taking with their grants will move us toward our visitor experience goals. The Foundation is also supporting a number of other heritage tourism and beautification projects that will increasingly bring visitors to Cherokee and then to other destinations in Western North Carolina.”

Other Heritage Tourism Grants

Other new heritage tourism grants from CPFdn will enable grantees to do the following:

The Blue Ridge National Heritage Area will conduct a baseline research study to track the economic impact of heritage tourism on the region, provide training opportunities for regional heritage councils, and add several interpretive signs in Cherokee at points along scenic byways of historical trails, historical sites and State parks.

The Eastern Band of Cherokee Indians (EBCI) and the Great Smoky Mountains National Park will develop a feasibility study for an interpretive center that would benefit multiple parties — including the Blue Ridge National Heritage Area, Smoky Mountain Host, the Rocky Mountain Elk Foundation, Friends of the Smokies, Swain County Government, the Kituwah Cherokee Heritage Area and the new Cherokee Chamber of Commerce. An interpretive center could heighten awareness of the entire Western North Carolina region.

Qualla-T, a program developed by the EBCI and the Western Carolina Partnership (Southwestern Community College, Haywood Community College and Tri-County Community College) with CPFdn funding to raise customer service of the Qualla Boundary’s hospitality industry to a new level, will utilize a new CPFdn grant to develop and expand into the seven-county region in westernmost North Carolina.

The EBCI will follow up its initial, very successful Festival of Native Peoples in 2005 with a 2006 rendition in which the Eastern Band and up to 11 other Native American tribes will share their cultures with visitors.

Using a previous CPFdn grant, the EBCI has been creating a river greenway in connection with its downtown revitalization efforts. A new grant will enable the EBCI to develop interpretive signage that will be placed along the greenway to inform visitors about Cherokee history, fish that are native to the Oconaluftee river, and Cherokee stories and myths associated with the river.

The Cherokee Reservation Cooperative Extension Service will conduct a feasibility study concerning the possible restoration of Cooper’s Creek Mill. If restoration is possible, the mill could become a processing facility for local corn and a historic tourist destination.

The Sequoyah Birthplace Museum in Vonore, TN, will upgrade its existing exhibits and facilities, plan future exhibits and activities, and develop lesson plans for school trips to the museum.

About Cherokee Preservation Foundation

Cherokee Preservation Foundation was established on November 14, 2000, as part of the Second Amendment to the Tribal-State Compact between the EBCI and the State of North Carolina. It is an independent nonprofit foundation funded by the EBCI from gaming revenues generated by the Tribe. CPFdn is not part of or associated with any for-profit gaming entity. Since CPFdn’s inception, it has made over 300 grants totaling nearly $25 million.

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